Episode 4: Laura Behrens Wu, CEO & Co-founder of Shippo, on Why Culture is Not a Fluffy Word

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In this episode, Laura talks about her experience being a young CEO from a different country, how she built Shippo’s culture from the top-down, and how her executive coach made her more like Steve Jobs.

Laura Behrens Wu is the founder and CEO of Shippo. Shippo simplifies shipping for eCommerce companies by offering discounted shipping rates and a streamlined solution across all different shipping providers. It’s Amazon-level shipping for all e-commerce stores. Laura, featured in Forbes 30 under 30 in 2017, runs a 65 person team based in San Francisco.

GGV Capital is a global venture capital firm that invests in local founders. As a multi-stage, sector-focused firm, GGV focuses on seed-to-growth stage investments across Consumer/New Retail, Social/Digital & Internet, Enterprise/Cloud and Frontier Tech sectors. The firm was founded in 2000 and manages $6.2 billion in capital across 13 funds. Past and present portfolio companies include Affirm, Airbnb, Alibaba, Bitsight, ByteDance (Toutiao), Ctrip, Didi Chuxing, Grab, Gladly, Hello Chuxing, HashiCorp, Houzz, Keep, LingoChamp, Namely, Niu, Nozomi Networks, Opendoor, Peloton, Poshmark, Slack, Square, Wish, Xauto, Xiaohongshu, Yellow, YY, Zhaoyou and more. The firm has offices in Beijing, San Francisco, Shanghai and Silicon Valley. Learn more at ggvc.com, @GGVCapital or GGVCapital on WeChat.